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Secoin and the “Green Road” building Materials

It is 21 years since Secoin Infomatics Investment Consulting Company (predecessor of the Secoin Building Materials Corporation) had been first founded.

Despite the early stage on informatics, it seems like “fate” has been lead Secoin to become a “green” brand for producing non-burnt building materials- a friendly industry with environment.

It is 21 years since Secoin Infomatics Investment Consulting Company (predecessor of the Secoin Building Materials Corporation) had been first founded.

Despite the early stage on informatics, it seems like “fate” has been lead Secoin to become a “green” brand for producing non-burnt building materials- a friendly industry with environment.

Secoin in mid-March is in a merry-go-round for many upcoming events: organizing sports festival for all staffs in the ceremony for 21 years of Secoin, preparing for display at Vietbuild Fair 2010 in Hanoi, the 2010 Fair Canton Fair in Guangzhou (China); providing high quality products for Keangnam Hanoi building, Landmark Tower, 5-star resort Hyatt Regency in Danang, Song Gia Haiphong golf resort and exporting products to Australia, Japan, Europe…

What Secoin’s leadership is proud of is the orientation that Secoin has persistently followed through all these years has gained success when the company continuously offers new “green” building materials, providing for many chosen and selective markets shares in Vietnam and more than 25 countries all over the world.

Green” tiles

Soil and other natural resources are alarmingly warned about exhaustion and it will cause severe impacts on living environment. Just imagine that If we keep exploiting soil and forests for producing building materials, each project will be a threat to nature and the ecological balance. Rising from the idea of replacing natural material with high quality artificial materials, Secoin has introduced the high quality garden landscaping tiles and pool pavers. These products are manufactured by Europe technologies and designs. With unique techniques, Secoin garden landscaping products has recreated the natural beauty of stone, wood and the clay terracotta tiles.

Encaustic cement tile industry is considered Vietnamese tradition with many famous artists essence over past time. Development trend of materials such as ceramic tile, granite tiles, artificial marble and granite..,,has made this tile fade. To catch up with the developed countries in “green floor” trend (friendly with environmental material), Secoin has enthusiastically spent recent years to restore the encaustic cement tile industry with many advantages that no other country can have. Each encaustic cement tile manufactured by Secoin is rated as a masterpiece all around the world for being hand-made produced by Secoin’s skillful artisans

“Always originals”- is that a fundamental factor of Ocean Blue?

The Ocean Blue strategy is very popular in the entire business community, showing the determination in improving competitiveness via launching new products to eliminate the intense competition of Ocean Red. To create unique products, to do what others haven’t done before- that’s the concerning thought of Mr. Dinh Hong Ky- General Director of Secoin Building Material Corporation. In order to create Blue Ocean and to become the leading brand in non-burnt materials, we need to continuously refresh and innovate ourselves while creation is always put on top.

“ The passion to create new tiles under Secoin brand has been dept into my blood. Sometimes I felt like I can “eat” and “sleep” with this passion." Shared Mr. Dinh Hong Ky, Indeed, the creation is not only generated from the brain but also from the heart along with the passion and the enthusiasm.

Secoin wouldn’t stop at 8 available non-burning material products, the company still has so much ambition and plans for improving new products, based on the values of knowledge-technology-nature and human with the “GREEN” orientation. The conception through the path towards the future of Secoin is: An excellent enterprise will not only gain profit for itself but also contribute to solve the problems of society and humanity. And environmental and climate issues are what we have to seriously face today. Creating friendly with environmental products is on top of developed countries’ to-do list and also Secoin’s most concerning issues.

Business newspaper no.34 on March 29th, 2010

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