From 14/10/2009 till 24/10/2009, Secoin’s delegation paid a visit to Australia to discuss with partners and exploit Australia market – a very potential destination for Secoin’s high grade cement-based building materials. During this visit, Secoin’s delegation achieved pretty results with the establishment of Secoin Australia Pty Ltd to build up long-term strategy to occupy market in “Kangguru land” gradually.
Although having newly being marked its appearance in some states of Autralia since 2007, Secoin’s garden landscaping , Artistic outdoor tiles and Pool paver have been warmly welcomed in this market after very short time. And achieved positive signals. Australia is vase continent with 6 states and Secoin has brought its products to 5 out of these 6 states. Secoin’s products have conquered Australia market by its diversified and abundant models, Harmonious colors and met Australian’s requirements, especially closed to nature and environments.
Since 2007-2008, Secoin has established its agent in Darwin, North Australia. In this visit to Australia, Secoin has built up a wide distribution channels system. Secoin has appointed E.I.A.M.S as exclusive distributor in South Australia. In South Australia, Secoin-branded products will be displayed at the Australia biggest outdoor tiles showroom system.,
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In discussion with distributor in South Australia |
Secoin’s products at display in South Australia |
After that, Secoin’s delegation paid a business visit to its distributor in Perth, West Australia which is rich area and under high development speed. This will create potential market for Secoin’s outdoor products.
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Quality check |
In discussion with distributor in Perth |
Together with Secoin’s system of agents and clients established before in the North state of Queensland, with the expansion of distribution in South and West Australia, Secoin has formed a firmly distribution channels in the whole Australia and brought Secoin’s brand name to entire country.
The Secoin’s general strategy to occupy Australia market is differentiation on kind, model of products. Secoin trends to produce semi-automatic products to take advantage of cheap and clever human resource.
A memorable milestone in this business trip of Secoin’s Board of Director is the establishment of Secoin Australia Pty Ltd with many advantages but also more challenges Secoin will have to face with. Secoin’s Director Board has determined to improve quality management system and extend its production scale to catch chances , build up a strong building material Corporation under Secoin brand-name and maximize its shareholders and partners in Secoin’s value chain.
Date: 27/10/2009
