Brand and slogan

Meaning of logo

The letter S is the symbol of Vietnam and also the first letter in Secoin’s name. This letter S is created from the idea of a building material product – the field that Secoin is involved in.

The symbol S is creatively designed by combining together 2 parts of a tile or a stone paver. The symbol has a clear vision thanks to its 3-dimensional design.

The word SECOIN coming after symbol S is clear, square-edged to match with the square shape of symbol S. The word SECOIN has curving line outside to reflect the flexibility and square line inside to reflect the firmness. This is a special font designed exclusively for SECOIN logo.

The symbol S and the word SECOIN as a whole create an impression of being firm, creative, trustworthy and serious.

Brand colour

Secoin logo is designed in dark blue colour which represents the strength - suitable with the business field of Secoin: building material industry. The combination of dark blue and white colours helps Secoin logo stay clear, prominent and modern.

Slogan "Capture the Value"

It is the message Secoin would like to convey to all our customers and partners. It is also the criteria – the compass of all Secoin’s activities.

After 20 years of establishment, Secoin is proud of our contribution to the society: Being the first manufacturer in Vietnam for non-burnt building materials – Transferring technology to 50 non-burnt building material plants all over the country – Being considered the one who created the non-burnt building material industry of Vietnam. Those are the achievements of capturing the values which can be categorized into 4 great values: Value of Knowledge, Value of Technology, Value of Nature and Value of Human-being.

“Capture the Value of Knowledge” – It was shown from the first days of the company’s foundation. The first 22 shareholders were all professors, doctors of philosophy and reputable lecturers of the Polytechnics University. With the criteria “For an enterprise of leading brain”, the knowledge gained in a lifetime of researching, educating and contributing to science was captured in the hope to build-up a prosperous Secoin from the basis of scientific and intellectual pursuits.

“Capture the Value of Technology” – Being aware of the country’s backward and lagging behind status, Secoin does not aim to create any technology break-through. What Secoin wish to do is to capture the value of technologies from advanced countries, combine them with the potential of Vietnam to help the country catch up with the developed nations.

“Capture the Value of Nature” – The beauty of natural resources is brought into Secoin products. The elegance of Thanh Hoa marble makes Secoin tiles unique, the crushed stone from Hoa Binh mountains makes Secoin blocks strong, the fineness of Lo River sand makes Secoin roof tiles smooth. The tree branches and barks have been utilized to make Secoin industrial wooden board… All those resources are so simple but their value has been captured into Secoin products.

“Capture the value of manpower” – last but not least. The value of mankind is not only from the workforce – the decisive factor for the company’s success, but it is also from the valuable cooperation of domestic and foreign partners who have helped build-up the strength for Secoin.

Those 4 basic values have been captured to make Secoin of today and Secoin of the future. Through the slogan “Capture the Value”, Secoin wish to send a message to our customers: By choosing Secoin products, our customers are receiving all the nice values and at the same time they are also creating the value for themselves and for the society.

Brand Characteristics (Core Values):

Secoin brand is built up based on the following traits:

Innovative

Being innovative as Secoin has always been the pioneer in our business fields in Vietnam
Being innovative as Secoin grasps the latest technology, production technique and keeps on launching new products, new designs to the market

Practical

Being practical, in order that the technologies Secoin applies into Vietnam would be suitable with the country’s condition and demand
Being practical, in order that all Secoin products would bring about economical benefit for Vietnam building material industry as well as the Vietnamese people
Being practical, in order to be always in-time, to minimize mistakes and risks and to achieve the best results

Professional

Being professional by the intellectuals accumulated by Secoin’s leaders
Being professional by the efficient, serious and in-time working manner of Secoin staff